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     The Wall Street Journal

Crash and Burn
Much Ado About Nothing


By David A. Morrison
TWENTYSOMETHING™ Inc.

Sent to The Wall Street Journal
September 7, 2905 (9:45am)

Dear Editor,

I'm a bit confused as to why your paper dedicated so much space in its review of Chris Whittle's book, "Crash Course".

Why waste time on the thoughts of an entrepreneur whose greatest accomplishment seems to be his consistent failures on a grand scale? A book from Whittle seems akin to a manifesto on automobile styling from the chief designer of the Ford Pinto. Please consider only focusing on books where the authors truly have both something of value to share as well as a solid body of knowledge from which to draw. Thank you.

David A. Morrison is president of TWENTYSOMETHING™ Inc. Philadelphia-based and an industry pioneer, his firm specializes in young adult consulting and marketing research. Clients include an impressive array of Fortune 500s, leading advertising agencies, colleges and universities, global nonprofits, and state as well as federal government agencies. 

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