CONTACT:
Courntey Goethals
Senior Publicist
FOR IMMEDIATE RELEASE,
August 18,
2009 – Traditional incoming freshmen arriving on college campuses right now were
born in 1991. To put things in perspective,
Twentysomething Inc. has released
its annual compilation of Fascinating Freshman Factoids culled from this class’
birth year:
(1) When the Class of 2013 was born, movie theaters were showing
Terminator 2,
The Silence of the Lambs,
City Slickers, Hook,
Father of the Bride, and Naked Gun 2˝.
(2) South African Parliament repealed
apartheid laws.
(3) In Operation Desert Storm,
the U.S. and its allies drive
Iraq from Kuwait.
(4) Boris Yeltsin was
inaugurated as the first freely elected president of the
Russian Republic.
(5) Professor Anita Hill
accused Judge Clarence Thomas
of sexual harassment.
(6) US airline Pan Am ceased operations.
(7) Births: Jamie Lynn Spears,
Emma Roberts, Princess
Alexandria of Luxembourg.
Deaths: Michael Landon and
Indian Prime Minister Rajiv
Gandhi (assassinated).
(8)
Apple released the first version of QuickTime.
(9) MTV was airing
award-winning videos from Marky
Mark and The Funky Bunch (“Good Vibrations”), Paula Abdul (“Rush Rush”),
Boyz II Men (“Motownphilly”),
Lenny Kravitz (“It Ain’t
Over ‘Til It’s Over”), and REM (“Losing
My Religion”).
(10) The USSR breaks-up and the
Commonwealth of Independent States is formed.
"Our list is intended to illustrate that the incoming Class of 2013 has
fundamentally unique reference points, life experiences, and need sets," says
David Morrison, president of Twentysomething Inc. and author of Marketing to the
Campus Crowd. "It's frighteningly easy for marketers, faculty, university
administrators, and even parents to fall into the natural seduction of drawing
on their own – largely outdated - personal college experiences." He explains
that even recent graduates are frequently shocked at how profoundly the campus
scene can change insofar as student mindset, language, attitude, and lifestyle.
"It is business critical to always remember that the college market is rapidly
evolving on so many levels," Morrison explains. "From the boardroom to the
classroom, genuine understanding is the key to optimal decision-making."
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Twentysomething Inc. is the world's original young adult consultancy. Founded in 1986, the firm has worked with over 50 Fortune 500s including Apple, AT&T, Toyota, Kraft, Pepsi-Cola, Citibank, General Mills, Fidelity, Time Warner and Procter & Gamble. The firm partners with organizations to help them optimize their corporate decision-making through critical insights of today's 15-34 year olds.
David A. Morrison is an accomplished strategist, speaker, research consultant and author. The Washington Post hails him as the "consummate marketing insider". He founded Twentysomething Inc. to focus exclusively on young adult consulting and market research. Morrison has appeared on CBS Evening News as well as NPR and has been quoted in hundreds of international magazines and newspapers worldwide including The Wall Street Journal, Newsweek, Time, Nikkei (Japan), U.S. News & World Report, The New York Times, Brandweek, and Advertising Age. Morrison is very much in demand as a consultant and speaker worldwide. David holds an MBA from The Wharton School of the University of Pennsylvania (Market Strategy and Consumer Behavior).
"Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market" (Kaplan Publishing, hardcover, $25.00, 256 pages, 6"x9", ISBN: 0-7931-8600-5) is available at neighborhood and online booksellers worldwide. It is widely regarded as the definitive book on student marketing and has received critical acclaim. The book has been endorsed and/or praised by senior executives at the Wharton School of Business, Sony Music, Time Warner, Advertising Education Foundation, Saatchi & Saatchi, General Motors, Best Buy and many others.