Generation Y Books & Articles
David A. Morrison, the firm's founder and president, is a prolific writer. His published works have generated universal praise from The Washington Post to Simon & Schuster! We invite you to learn more about David's writings, from his landmark book for student marketers to his insightful essays for a variety of leading trade publications.
A brief sampling of Mr. Morrison's work is as follows:
Book: "Marketing to the Campus Crowd"
Let this comprehensive guide maximize your marketing, advertising and promotional efforts with the student market! Endorsed by senior executives at Best Buy, Saatchi & Saatchi, Sony Music, General Motors, Upromise, National Association of College Stores, Condé Nast, Saatchi & Saatchi and the University of Pennsylvania.
"Marketing to the Campus Crowd" is widely regarded as the definitive resource for student marketers! And for good reason.
