Generation Y Online Library | Wiki
We at Twentysomething Inc. firmly believe that the best clients are informed clients. To that end, we've created this complimentary Wiki to create a one-stop source for publicly available information on GenY. By getting you even higher on the universal learning curve, Twentysomething Inc. can be even more effective in helping you acquire insights and formulate strategies with even greater returns.
This online resource will be continually updated so please
check back often!
GenY Consumer & Shopper Insights
Mining the U.S. Generation Gap, Nielsen 2010. Analysis of shopping behavior across four distinct generations,. Topics include frequency of shopping, basket size and impulse shopping.
Gen Y and Early Careerists Grapple with "Quarter Life Crisis", J.D. Power Survey, Oct 2009. Discusses retail brands that excite 22-29 year olds such as Anthropologie, Arby's, Bath and Body Works.
Gen Y + Sustainability, Michigan State University and Deloitte study of Millennials and green technology in automotive category. January, 2010. Features data from focus groups, conjoint research and secondary sources to understand the issues important to GenY and related price sensitivities.
Three Screen Nation: Marketing to Gen Y , AOL, July 2009. Survey of 1,000 14-24 year olds in the U.S.
Millenials and Baby Boomers Banking Channel Preference Survey, Microsoft, 2009. Survey of GenY (18-29 year olds) and Baby Boomers (45-63 year olds) reveals different banking channel preferences.
Shopping Core Social Activity for Teen Girls, Euro RSCG Worldwide, March 2010. Reports on the spending behaviors and preferences of teenage girls which collectively spend over $200 billion yearly.
Millenials in Automotive, Microsoft, 2009. Survey of 18-27 year olds regarding their automotive purchasing.
Maturing with the Millennials: Are Organisations Prepared for Dealing with the Millennial Consumer
Connecting with GenY: Making the Short List, Deloitte, February 2009. Survey examines GenY's attitudes and perceptions of vehicles as well as the larger automotive industry.
After the Meltdown, Colloquy, July 2009. Reports on trends
in loyalty program participation for GenY compared to the general
population.
