
January 1, 2009 Story
New Chief Exec at Comedy Company has Little to Smile About
Durham’s
appointment should buy National Lampoon some time to
calculate its next move and perhaps retain some advertisers on its
Web sites and marketing network that otherwise
might have fled, said David Morrison, president of
Twentysomething Inc., a Philadelphia consulting
firm.
“This was without question damage control,” Morrison said. “It’s a quick,
decisive response to a potentially devastating blow to the
corporation, and that’s imperative if National
Lampoon is going to rebound from this black eye.”
Before Laikin became the company’s chief operating officer in 2002 – and
effectively took over its operations – National Lampoon’s primary
business was licensing out its brand for
commercial film fare such as “National Lampoon’s
Van Wilder.” Laikin was the driving force behind
the company’s efforts to reinvent itself as an
Internet, film and publishing enterprise and Durham is one of
Laikin’s close friends and business partners. Both have roots in the
Midwest and when Laikin was seeking a controlling interest in
National Lampoon in the late 1990s, he brought
Durham aboard. Together the two make up the
company’s largest shareholders, owning more than 50 percent of the
common stock.
They are also among the company’s largest private holders of its debt;
according to SEC filings, National Lampoon currently owes Durham
$756,945 and Laikin $412,070. The company had
relied on Durham and Laikin’s loans as its
“principle source of funds for operations and working capital”
according to filings. The company also owes
about $3.2 million to Red Rock Picture Holdings
Inc., an entity in which Laikin and Durham own stock.
The concentration of the company’s debt and stock with Laikin and Durham
could raise concerns among outside shareholders about their
decisions. But those familiar with Durham said he
was the right person to lead National Lampoon
through a troubled time. “Tim is very
performance-based, he has a very critical eye. I don’t have
anything bad to say about him,” said someone familiar with the
company who asked not to be named. “He’s much more
tough-nosed than Dan, which could be a good thing
at this point.”
Durham, 47, is a wealthy financier who made his millions turning around
small and midsize firms in his home state of Indiana. He said his
first priority would be to launch a top-to-bottom
review of National Lampoon’s business model.
Laikin had sought to expand National Lampoon by launching a book
publishing arm, a record label and snapping up Web sites such as
Allmodelzone.com to expand the company’s online presence. He also
started financing and distributing original films,
such as “National Lampoon’s Pucked” and “National
Lampoon’s Jake’s Booty Call.” The target audience
has always been the college-age crowd.
Durham said National Lampoon might only require minor adjustments. But he
did not rule out a wholesale overhaul, such as returning the company
to a licensing business.
“I have to look at it from the perspective of a CEO. What strategies have
we implemented and are they working? I think you could make an
argument that they’re not,” he said.
Durham, who is chief executive of Obsidian Enterprises Inc., a private
holding company in Indianapolis, also said he would not commit to
investing more of his own money in National Lampoon until his review
was complete. When asked why he had poured so much
money into a company that had struggled to turn a
profit, he said, “Persistence is one of my great
virtues and it’s also one of my great enemies.”
As one of Los Angeles’ newest chief executives, Durham said he planned to
commute between a home he owns on Sunset Boulevard and Indiana.
According to a CNBC profile, his Indiana residence
is a 30,000 square foot, eight-bedroom home and he
keeps a collection of almost 70 cars.
He said he isn’t worried about the commute hurting his family life as he’s
divorced and his sons have grown up and moved out.
“Other than my dog, I’m sure no one would miss me,” he said.
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