Hailed by The Washington
Post as the "consummate marketing insider", David Morrison has written the
bible for organizations interested in profiting from the college market.
As
the president and founder of Twentysomething, David shares his unparalleled
insights in "Marketing to the Campus Crowd" (Kaplan Publishing, hardcover). This groundbreaking book is endorsed by senior executives at General Motors,
Sony Music, Upromise, Digitas, Advertising Education Foundation, National
Association of College Stores, Best Buy, Condι Nast, Saatchi & Saatchi, and
the University of Pennsylvania/Wharton.
Read more
»
Order
»
Other Publications
»
"Marketing to the Campus Crowd" (Kaplan, hardcover, ISBN 07931-8600-5)
Quotes of Note
Firm
Overview
TWENTYSOMETHING™ Inc. is a prestigious, world-renowned management consultancy that uniquely bridges corporate goals with the realities of today's young adults. Generation Y. Generation X. 20-Somethings. Millenials. Echo Boomers. Students. Teens. No matter what the label, today's global 14-35 year olds are evolving at warp speed. Each audience has its distinct lifestyle needs, language, mindset, and culture. Our firm focuses exclusively on this unique collage, advising forward-thinking organizations on how to fully realize their goals, visions, and overall potential. No smoke. No mirrors. No hype. Only brilliant, executable advice backed by rock solid market data to drive results.
For almost two decades, the firm's mission has been to help managers successfully develop on-target strategies, communications, and new products (or to reposition existing brands and portfolios!) We've also worked on a variety of related projects spanning from HR to B2B. Over 50 Fortune 500 clients have tapped our unparalleled, proven expertise to realize a powerful competitive advantage. TWENTYSOMETHING™ Inc. partners with clients to optimize strategic decision making based on factual interpretation of the ever-changing forces that drive market behavior. Let us help you make a profitable connection with Generation Y, Generation X, twentysomethings, college students, high school students, teens, emerging markets, urban youth, and echo boomers. Read more about us »
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