CONTACT:
David A. Morrison
President
FOR IMMEDIATE RELEASE, April 21, 2008, New York, NY — TWENTYSOMETHING Inc. has licensed Yoni's smash hit single, "Twentysomething" for use on its corporate website. Yoni's debut album, "Extra Credit", has been picked for licensing on a variety of MTV shows including:
* The Real World
* My Super Sweet 16
* Road Rules
* The Hills
TWENTYSOMETHING Inc.'s president, David Morrison, had this to say about Yoni: "Much like how Jack Kerouac and Bob Dylan gave voice to an earlier generation, Yoni's lyrics and tone express the multi-faceted emotions that currently define today's twentysomethings. Yoni's work, like its target audience, is raw, vulnerable, candid, and delightfully substantial. Reflecting realities of the digital age as well as the artist's own promotional savvy, Yoni is leveraging both traditional as well as non-traditional means to deliver his message to the masses."
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TWENTYSOMETHING Inc. is the world's premier young adult consultancy. Founded in 1991, the firm has worked with over 50 Fortune 500s including Time Warner, Pepsi-Cola, Apple, Toyota, Kraft, Nokia, Diageo, Citibank, and Procter & Gamble. Additional clients include leading universities, advertising agencies, and government branches. Based in Philadelphia, Pennsylvania, TWENTYSOMETHING Inc. maintains a global presence with overseas offices in Mexico City, Seoul, Sydney, and elsewhere.
David A. Morrison is an accomplished strategist, speaker, research consultant, and author. The Washington Post hails him as the "consummate marketing insider." In 1991, he founded TWENTYSOMETHING Inc., the world's first consultancy to focus exclusively on young adults. Morrison has appeared on CBS Evening News as well as NPR and has been quoted in hundreds of international magazines and newspapers including The Wall Street Journal, Newsweek, Time, Nikkei (Japan), U.S. News & World Report, The New York Times, Brandweek, and Advertising Age. Morrison is very much in demand as a consultant and speaker worldwide. David holds an MBA from The Wharton School of the University of Pennsylvania (Market Strategy and Consumer Behavior).
Yoni is a break-out, Florida-based singer and songwriter. His debut album "Extra Credit" has generated rave reviews within the indie-music scene. His song "Twentysomething" is widely regarded as a bold, edgy rock anthem for today's college graduates who are entering a world of unprecedented uncertainty. For more information, visit: www.songsofyoni.com.