CONTACT:
David A. Morrison
President
FOR IMMEDIATE RELEASE, February 9, 2007, Boston, MA — David A. Morrison, president and founder of TWENTYSOMETHING Inc., joined the Advisory Board of the Fidelity Research Institute, an autonomous unit of Fidelity Investments. Morrison was specifically tapped for the position because of his unparalleled and proven insights with young adults. Morrison joins academicians from Harvard, Stanford, and MIT as well as leading thought pioneers in industry and government.
"I am deeply honored to be a part of the Institute's Advisory Board," says Morrison. "The Institute's role is cutting-edge and its mission is one that I wholeheartedly believe in." As a pioneer in the field of global young adult consulting and research, Morrison's background brings an exceptionally unique and invaluable perspective to the board.
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TWENTYSOMETHING Inc. is the world's original young adult consultancy. Founded in 1991, the firm has worked with over 40 Fortune 500s including Time Warner, Pepsi-Cola, Apple, GM, Nokia, Kraft, Toyota, Diageo, Citibank, and Procter & Gamble. Additional clients include leading universities, advertising agencies, and government branches. The firm has worked extensively with the University of Pennsylvania which represents its oldest client. Based in Philadelphia, Pennsylvania, TWENTYSOMETHING Inc. maintains a global presence with overseas offices in Mexico City, Seoul, Sydney, and elsewhere.
David A. Morrison is an accomplished strategist, speaker, research consultant, and author. The Washington Post hails him as the "consummate marketing insider". In 1991, he founded TWENTYSOMETHING Inc., the world's first consultancy to focus exclusively on young adults. Morrison has appeared on CBS Evening News as well as NPR and has been quoted in hundreds of international magazines and newspapers including The Wall Street Journal, Newsweek, Time, Nikkei (Japan), U.S. News & World Report, The New York Times, Brandweek, and Advertising Age. Morrison is very much in demand as a consultant and speaker worldwide. David holds an MBA from The Wharton School of the University of Pennsylvania (Market Strategy and Consumer Behavior).
Fidelity Research Institute is a solutions-oriented thought leadership organization funded by Fidelity Investments. It draws on intellectual resources within Fidelity, across the academic and policy-making communities and in partnership with other financial service providers. Studies, seminars, and events sponsored by the Institute present thought-leading analyses of critical financial issues to the public, media, financial services industry, and government officials. The Institute advances theory and understanding, and inspires action through suggested practical solutions to the financial challenges facing individuals, institutions, and governments. The Institute's mission is to advance knowledge of how proven investment theory and well-designed public policy can be applied to solving important personal and national financial goals, such as enabling Americans to save, invest, and deploy assets to pay for their children's educations, cover health care costs, and secure their retirements. The Institute's work is both educational and practical.