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Grow Up? Not So Fast 24 January 2005 (Cover Story) Michelle, Ellen, Nathan Corinne, Marcus and Jennie are all friends. All of them live in Chicago. They go out three nights a week, sometimes more. Each of them has had several jobs since college; Ellen is on her 17th, counting internships, since 1996. They don't own homes. They change apartments frequently. None of them are married, none have children. All of them are from 24 to 28 years old. Thirty years ago, people like [these] didn't exist, statistically speaking. Back then, the median age for an American woman to get married was 21. She had her first child at 22. Now it all takes longer. It's 25 for the wedding and 25 for the baby. It appears to take young people longer to graduate from college, settle into careers and buy their first homes. What are they waiting for? Who are these permanent adolescents, these twentysomething Peter Pans? And why can't they grow up? Everybody knows a few of them -- full grown men and women who still live with their parents, who dress and talk and party as they did in their teens, hopping from job to job and date to date, having fun but seemingly going nowhere. Ten years ago, we might have called them Generation Xers, or slackers, but those labels don't quite fit anymore. This isn't just a trend, a temporary fad or a generational hiccup. This is a much larger phenomenon, of a different kind and a different order. Social scientists are starting to realize that a permanent shift has taken place in the way we live our lives. In the past, people moved from childhood to adolescence and from adolescence to adulthood, but today there is a new, intermediate phase along the way. The years from 18 until 25 and even beyond have become a distinct and separate life stage, a strange, transitional never-never land between adolescence and adulthood in which people stall for a few extra years, putting off the iron cage of adult responsibility that constantly threatens to crash down on them. They're betwixt and between. You could call them twixters. College is the institution most of us entrust to watch over the transition to adulthood, but somewhere along the line from that transition has slowed to a crawl. In a TIME poll of people ages 18 to 29, only 32% of those who attended college left school by age 21. In fact, the average college student takes five years to finish. The era of the four-year college degree is all but over. Twixters expect to jump laterally from job to job and place to place until they find what they're looking for: the stable, quasi-parental bond between employer and employee is a thing of the past and neither feels much obligation to make the relationship permanent. Twixters expect a lot more from a job than a paycheck. Maybe it's a reaction to the greed-is-good 1980s or to the whatever-is-whatever apathy of the early 1990s. More likely, it's the way they were raised, by parents that came of age in the 1960s as the first generation determined to follow its bliss, who want their children to change the world the way they did. But whatever the cause, twixters are looking for a sense of purpose and importance in their work, something that will add meaning to their lives, and many don't want to rest until the find it. Hedonistic nomads, the twixters may seem, but there's a serious core of idealism in them. Still self-actualization is a luxury not everybody can afford, and looking at middle- and upper-class twixters gives only part of the picture. Twixters change jobs often, but they don't all do it for the same reasons, and one twixter's playful experimentation is another's desperate hustling. As for movies, a lot of twixters cite Garden State as one that really nails their predicament. "I feel like my generation is waiting longer and longer to get married," says Zach Braff, 29, who wrote, directed and starred in the film about a twentysomething actor who comes home for the first time in nine years. Pop culture may reflect the changes in our lives, but it also plays its part in shaping them. Marketers have picked up on the fact that twixters on their personal voyages of discovery tend to buy lots of stuff along the way. "They are the optimum market to be going after for consumer electronics, Game Boys, flat-screen TVs, iPods, couture fashion, exotic vacations and so forth," says David Morrison, president of TWENTYSOMETHING Inc., a marketing consultancy based in Philadelphia. "Most of their needs are taken care of by Mom and Dad, so their income is largely discretionary. [Many twentysomethings] are living at home, but if you look, you'll see flat-screen TVs in their bedrooms and brand-new cars in the driveway." Some twixters may want to grow up, but corporations and advertisers have a real stake in keeping them in a tractable, pre-adult state -- living at home, spending their money on toys. Maybe the twixters are in denial about growing up, but the rest of society is equally in denial about the twixters. Nobody wants to admit that they're here to stay, but that's where all the evidence points. Most people believe that the transition to adulthood should be completed by the age of 26, on average, and this figure is only going up. There was a time when people looked forward to taking on the mantle of adulthood. That time is past. Now our culture trains young people to fear it. "I don't ever want a lawn", says one twixter. "I don't ever want to drive two hours to get to work. I do not want to be a parent. I mean, hell, why would I? There's so much fun to be had while you're young." He does have a point. Twixters have all the privileges of grownups now but only some of the responsibilities. From the point of view of the twixters, upstairs in their childhood bedrooms, snuggled under their Star Wars comforters, it can look all downhill. If twixters are ever going to grow up, they need the means to do it -- and they will have to want to. There are joys and satisfactions that come with assuming adult responsibility; though you won't see them on The Real World. To go to the movies or turn on the TV is to see a world where life ends at 30; these days, every movie is Logan's Run. There are few road maps in popular culture -- and to most twixters, this is the only culture -- top get twixters where they need to go. If those who are 30 and older want the rest of the world to grow up, they'll have to show the twixters that it's worth their while. * * * YOUNG ADULT MARKETERS!© 2005 Time
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