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CONTACT:
David A. Morrison
President
(610) 940-5860
PR@twentysomething.com

TECHINVE$T REPORTS ON A 'BRAVE NEW WORLD'
The Convergence of Young Adults, Technology, and Investing

FOR IMMEDIATE RELEASE, August 7, 2001, Philadelphia, PA - TWENTYSOMETHING™ INC., a global pioneer in young adult consulting and research, has just released the first syndicated report on the unique interplay between investing and emerging technology among 18-34 year olds.

"We conducted this study because the investing and technology sectors are rapidly converging with today’s 18-34 year olds standing at ‘ground zero’ ", says David Morrison, the firm’s president. "Young adults represent both active investors, more than any preceding generation, as well as the greatest concentration of early adopters for emerging ‘hi-tech’ products and services."

"Of particular importance," adds Morrison, "TECHINVE$T™ has uncovered that today’s young adults are leveraging technology to gain a competitive financial advantage that was science fiction only a few years ago."

As a sampling, three key findings from the TECHINVE$T™ Study include:

    1. Unprecedented market involvement is being driven by increased access to information and trading (via the Internet), the bull market of the mid- to late 1990s, high job mobility, and a bearish outlook towards the future of Social Security.
    2. 82.9% of the young adults surveyed are active investors or already primed to engage in such activities
    3. "Free Web Sites" and "E-Mail" are among the top 3 preferred sources of investing info at 64.3% and 58.7%, respectively: simply put, the PC represents the preferred investing interface for 18-34 year olds

TECHINVE$T™ contains in-depth color charts, key findings, conclusions, and strategic recommendations. It is available as either a 150 page Full Report or as a 58 page Executive Brief. Orders can be placed online at "twentysomething.com/eStore.htm".

TWENTYSOMETHING™ INC., now celebrating its ten-year anniversary, specializes exclusively in young adult consulting and marketing research. The firm has worked with over forty Fortune 500 companies including Citibank, J.P. Morgan Chase, AT&T, Nokia, IBM, Apple, Time Warner, Coca-Cola, Procter & Gamble, GM, McDonald’s, and others.

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TWENTYSOMETHING Inc. is the world's original young adult consultancy. Founded in 1991, the firm has worked with over 40 Fortune 500s including Time Warner, Pepsi-Cola, Apple, GM, Nokia, Kraft, Toyota, Diageo, Citibank, and Procter & Gamble. Additional clients include leading universities, advertising agencies, and government branches. The firm has worked extensively with the University of Pennsylvania which represents its oldest client. Based in Philadelphia, Pennsylvania, TWENTYSOMETHING Inc. maintains a global presence with overseas offices in Mexico City, Seoul, Sydney, and elsewhere.

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