Market Research
Regional to multi-national. Qualitative to quantitative. Traditional to innovative. F2F to online. Each study is designed to generate maximum returns on your investment. Combining extensive experience with MBAs and PhDs from the "Ivy Leagues", our senior consultants can help you answer your most pressing questions with unbiased, dead-accurate information. The firm maintains active membership in a variety of trade groups such as the American Marketing Association, Marketing Research Association, and European Society of Opinion and Marketing Research to stay abreast of cutting-edge techniques and methodologies.
METHODOLOGIES (A Sampling)
- Focus Groups (On/Off-Site/Online)
- Surveys (Mail/Phone/Online)
- Panels/Tracking Studies
- Ethnographic
- Diaries (Journals, Audio, Photo, Video, Blogs, "Real Time" Cellphone Photograph Attachments)
- Observational
- In-Depth Interviews
- Intercepts
- Online Bulletin Boards/Discussion Groups
- Team Meeting Facilitation
- Multi-Cultural Segmentation
- Conjoint Analysis
- Multiattribute Attitude Modeling
- Cluster/Factor/Discriminant Analysis
APPLICATIONS (A Sampling)
- Usage & Attitudes
- Concept Exploratories
- Branding
- Market Segmentation
- Positioning
- Early Detection and Analysis of Emerging Trends
- New Product Development
- Ideation (Guided "Brain Storming")
- Copy Testing
- Competitive Analysis
- Portfolio Synchronization
- Campaign & Promotion Development
- Identification of Joint Venture Partners
- Consumer Profiling
- And more!
