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CONTACT: (610) 940-5860 PR@twentysomething.com ADDING "COOL" TO IN-STORE MARKETING In-Store Marketing Institute Elects Company President to Distinguished Faculty Member FOR IMMEDIATE RELEASE, April 2006, Chicago, IL — Having spoken several times to rave reviews on behalf of the In-Store Marketing Expo, the In-Store Marketing Institute has recognized the president of TWENTYSOMETHING™ Inc., Mr. David A. Morrison, as a Distinguished Faculty member. According to the Institute, this program was recently launched to "recognize thought leaders who have advanced the industry's effectiveness" through presentations at industry events. This honor was driven by Morrison's consistency as one of the Institute's highest rated speakers in the organization's history. "I'm deeply honored to be part of the Distinguished Faculty at the Institute," says Morrison. "In addition, I'm thrilled to see in-store marketing move beyond simply P-O-P displays to encompass the complete point-of-sale experience. After all, most companies have so many untapped opportunities to both connect with their customers as well as influence their buying decisions at the actual site of purchase." With every presentation, Morrison has drawn some of the largest crowds that the In-Store Marketing Expo has ever seen. He is, as one energized audience member enthused, "helping marketers keep pace with the ever-changing needs, lifestyles, and mindsets of the most coveted retail customer -- the youth market." Morrison has spoken on behalf of the In-Store Marketing Expo both in New York City as well as in Chicago. In addition, his popularity as a speaker prompted the POP Hall of Fame to ask him to deliver a special presentation during its annual induction ceremony which honored in-store marketers from Pepsi-Cola and Gillette. #### TWENTYSOMETHING Inc. is the world's original young adult consultancy. Founded in 1991, the firm has worked with over 40 Fortune 500s including Time Warner, Pepsi-Cola, Apple, GM, Nokia, Kraft, Toyota, Diageo, Citibank, and Procter & Gamble. Additional clients include leading universities, advertising agencies, and government branches. The firm has worked extensively with the University of Pennsylvania which represents its oldest client. Based in Philadelphia, Pennsylvania, TWENTYSOMETHING Inc. maintains a global presence with overseas offices in Mexico City, Seoul, Sydney, and elsewhere. David A. Morrison is an accomplished strategist, speaker, research consultant, trend analyst, and author. The Washington Post hails him as the "consummate marketing insider". In 1991, he founded TWENTYSOMETHING Inc., the world's first consultancy to focus exclusively on young adults. Morrison has appeared on CBS Evening News as well as NPR and has been quoted in hundreds of international magazines and newspapers including The Wall Street Journal, Newsweek, Time, Nikkei (Japan), U.S. News & World Report, The New York Times, Brandweek, and Advertising Age. Morrison is very much in demand as a consultant and speaker worldwide. David holds an MBA from The Wharton School of the University of Pennsylvania (Market Strategy and Consumer Behavior). In store marketing POP point of purchase sale retail displays signs institute david morrison twentsyomething 20-something 20something young adults teens teenagers malls |