CONTACT:
David A. Morrison
President/Author
(610) 940-5860
PR@twentysomething.com

"While the campus market itself is perpetually evolving at breakneck speed," says David Morrison, "there are several core themes that transcend time. This book tackles those threads while simultaneously providing a vehicle to help college marketers optimize their strategic and tactical decision-making for maximum return on investment and make them relevant to current marketplace dynamics… odds are, what works today for a firm may be obsolete tomorrow." The author goes on to explain that the book is equally appropriate for both experienced campus marketers as well as managers new to the field. "This book is intended to boost readers to the very top of the learning curve as efficiently and as quickly as possible. My goal is to show them how to become lasting ‘category killers’ with clear competitive advantage," Morrison explains.

Having guided the collegiate strategies of more than thirty Fortune 500 companies, Mr. Morrison clearly knows the ropes of campus marketing and strategy. He briefly charts the history of college marketing and predicts what the future might hold. The author also discusses over 22 different media and promotional channels with commentary and case study examples to help readers design an approach that best synchronizes their particular brand imagery and goals to student life. He even dedicates two chapters to the pre-college and immediate post-college markets. Consequently, David provides readers with the rarified opportunity to see the college market in its entirety.

TWENTYSOMETHING Inc. is the world's original young adult consultancy. Founded in 1991, the firm has worked with over 40 Fortune 500s including Time Warner, Pepsi-Cola, Apple, GM, Nokia, Kraft, Toyota, Diageo, Citibank, and Procter & Gamble. Additional clients include leading universities, advertising agencies, and government branches. The firm has worked extensively with the University of Pennsylvania which represents its oldest client. Based in Philadelphia, Pennsylvania, TWENTYSOMETHING Inc. maintains a global presence with overseas offices in Mexico City, Seoul, Sydney, and elsewhere.

David A. Morrison is an accomplished strategist, speaker, research consultant, trend analyst, and author. The Washington Post hails him as the "consummate marketing insider". In 1991, he founded TWENTYSOMETHING Inc., the world's first consultancy to focus exclusively on young adults. Morrison has appeared on CBS Evening News as well as NPR and has been quoted in hundreds of international magazines and newspapers including The Wall Street Journal, Newsweek, Time, Nikkei (Japan), U.S. News & World Report, The New York Times, Brandweek, and Advertising Age. Morrison is very much in demand as a consultant and speaker worldwide. David holds an MBA from The Wharton School of the University of Pennsylvania (Market Strategy and Consumer Behavior).

"Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market" (Kaplan Publishing, hardcover, $25.00, 256 pages, 6"x9", ISBN: 0-7931-8600-5) is available at neighborhood and online booksellers worldwide. It is widely regarded as the definitive book on student marketing and has received critical acclaim. The book has been endorsed and/or praised by the Wharton School of Business, Sony Music, Advertising Education Foundation, Saatchi & Saatchi, General Motors, Best Buy, Publishers Weekly, Library Journal, and many others.