CONTACT:
David A. Morrison
President
(610) 940-5860
PR@twentysomething.com

FOR IMMEDIATE RELEASE, January 1, 2001, Philadelphia, PA – Incorporated in 1991, but conceived in 1987, TWENTYSOMETHING^™ INC. is pleased to announce its 15^th year anniversary. "We're thrilled," enthuses David Morrison, the firm's founder and president. "Fifteen years is a special milestone, especially in a business with so many 'fly-by-night' imitators.  We are so appreciative to both the firm's employees and, most importantly, its clientele."

According to Morrison, the firm's very first customer was the Wharton School of Business (at the University of Pennsylvania) in 1991. Word-of-mouth, in turn, quickly led to highly visible projects with the Commonwealth of Pennsylvania as well as with Apple Computer. "Within months of our 'formal' inception, our client base included a leading consumer electronics maker, an Ivy League University, and a State," recalls Morrison.   "That set the stage for our accelerated growth."  The firm has now worked with over 40 Fortune 500s including such industry titans as Citibank, Procter & Gamble, Kraft, Time Warner, Toyota, Nokia, and Apple. Non-profit clients now include not only the Wharton School of Business, but also states such as Maryland and Pennsylvania and the U.S. federal government.  

"Our mission, as it has been from the beginning," explains Morrison, "has been two-fold. First, we need to surpass the needs and expectations of our clientele. Simultaneously, it is equally important that we provide the voice of the customer, today's 15-34 year olds, to ensure that the market's needs are being fully met in an ever-changing marketplace." It is safe to assume that Morrison and his company will continue to shape the world of young adult marketing in the decades to come. Happy birthday, TWENTYSOMETHING^™ INC., and many more!

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TWENTYSOMETHING Inc. is the world's original young adult consultancy. Founded in 1991, the firm has worked with over 40 Fortune 500s including Time Warner, Pepsi-Cola, Apple, GM, Nokia, Kraft, Toyota, Diageo, Citibank, and Procter & Gamble. Additional clients include leading universities, advertising agencies, and government branches. The firm has worked extensively with the University of Pennsylvania which represents its oldest client. Based in Philadelphia, Pennsylvania, TWENTYSOMETHING Inc. maintains a global presence with overseas offices in Mexico City, Seoul, Sydney, and elsewhere.

David A. Morrison is an accomplished strategist, speaker, research consultant, trend analyst, and author. The Washington Post hails him as the "consummate marketing insider". In 1991, he founded TWENTYSOMETHING Inc., the world's first consultancy to focus exclusively on young adults. Morrison has appeared on CBS Evening News as well as NPR and has been quoted in hundreds of international magazines and newspapers including The Wall Street Journal, Newsweek, Time, Nikkei (Japan), U.S. News & World Report, The New York Times, Brandweek, and Advertising Age. Morrison is very much in demand as a consultant and speaker worldwide. David holds an MBA from The Wharton School of the University of Pennsylvania (Market Strategy and Consumer Behavior).

"Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market" (Kaplan Publishing, hardcover, $25.00, 256 pages, 6"x9", ISBN: 0-7931-8600-5) is available at neighborhood and online booksellers worldwide. It is widely regarded as the definitive book on student marketing and has received critical acclaim. The book has been endorsed and/or praised by the Wharton School of Business, Sony Music, Advertising Education Foundation, Saatchi & Saatchi, General Motors, Best Buy, Publishers Weekly, Library Journal, and many others.