David A. Morrison
President/Founder

A proven pioneer, David is an accomplished consultant, researcher, author, and speaker attuned to the business needs of his clients. The Washington Post hails him as "the consummate marketing insider." David earned his MBA from The Wharton School of the University of Pennsylvania in Market Strategy & Consumer Behavior. Since 1987, he has been fostering mutual understanding between leading organizations and today's global youth market; he has consulted to over 50 Fortune 500 companies including Coca-Cola, Toyota, Procter & Gamble, Apple, McDonald's, Kraft, Time Warner, GM, and Citibank. 
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Kim is an accomplished global strategist. Drawing on his multi-cultural heritage, he leads the firm's international operations with a primary focus on Asia and Europe. Kim earned his MBA from the University of North Carolina at Chapel Hill in Finance and Global Management. He has worked with numerous clients including Toyota, Nokia, Kraft, and Procter & Gamble.

Daniel Jay
Vice President, Client Management

Dan has a storied career in brand management and client relationships based on past jobs at Procter & Gamble and Unilever. Prior to joining our firm, he was the Director of Marketing at Thomas J. Lipton & Company. (Dan's the visionary dude that brought herbal tea in the mainstream United States!) D.J. earned his MBA from Dartmouth in Marketing and his BA from Harvard in Sociology. He has consulted to such clients as the Government of Great Britain, Ford, Campbell Soup Company, Panasonic, Unilever, and Warner Lambert.

Manolo Barberena
Director, International Operations

A native of Jalapa Veracruz, Mexico, Manuel studied Political Science and Public Administration at the National Autonomous University of Mexico (UNAM). He went on to earn a Masters Degree in Political Science and Political Data Analysis at SUNY Binghamton as a Fulbright Scholar. His stellar career began as a consultant to several Mexican political parties and private organizations. Manuel is completely "business" bi-lingual in Spanish and English.

Michael Lieberman
Director, Chief Statistician

Michael has taught statistics at City University of New York and the University of Georgia as an adjunct professor of statistics and market research. He holds a BA in mathematics from Rutgers University, an MA in International Affairs from George Washington University, and a MS in Statistics from Rutgers University. Michael has consulted to a range of organizations such as Microsoft, Frito Lay, and Burger King.

Patrick Mollogon
Client Service Coordinator

Having been with the firm for over five years, Patrick handles all of the firm's back-office operations. He's the man who keeps the company flowing so smoothly despite all of the never-ending logistical challenges that come part and parcel with an international organization.

Sheila Burns
Client Services Coordinator

Sheila excels at effortlessly moving between the front- and back-room operations of the firm. An invaluable asset to the company, her versatility keeps our customer service operating at a top-notch level.

Lisa Bray-Wilson
Client Services Representative

Eternally upbeat, Lisa runs the firm's front desk operations. Guests constantly comment on how Lisa never fails to greet them with her incredibly warm smile.