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Moderator Matching™ TWENTYSOMETHING™ INC. practices a self-developed philosophy of Moderator Matching™ to maximize your ROI on qualitative studies. After all, a qualitative researcher's goal is to make a genuine bridge with the respondent sample; therefore, we might select a moderator from our diverse team that can best relate to (and bridge with) your target audience.
Conducting groups or IDIs with female teens on a sensitive topic? We'll suggest using one of our highly experienced female moderators. Conducting groups or IDIs with urban African-American youth? We'll suggest using one of our highly experienced African-American moderators. Conducting groups or IDIs with Hispanic/Latino young adults? We'll suggest using one of our highly experienced, bi-lingual Hispanic moderators. And so on. (You probably get the gist by now...)
Conducting groups or IDIs with female teens on a sensitive topic? We'll suggest using one of our highly experienced female moderators. Conducting groups or IDIs with urban African-American youth? We'll suggest using one of our highly experienced African-American moderators. Conducting groups or IDIs with Hispanic/Latino young adults? We'll suggest using one of our highly experienced, bi-lingual Hispanic moderators.
And so on. (You probably get the gist by now...)
We have taken great care to assemble a diverse group of qualitative researchers that mirrors the diversity of today's youth market. In this sense, not only will intergenerational miscues be avoided, we can also help you sidestep cultural and linguistic landmines as well.
