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Eye on America Special
"Boomerang Kids Keep Coming Home"
- MPG Movie
"Boomerang Kids Keep Coming Home" -
Show Transcript |
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"David
Morrison Discusses His New Book, 'Marketing To the Campus Crowd'"
"College
Grads Taking Route Back Home"
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Cover Story
"Grow Up? Not So Fast"
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Special Reports
"Special
Report | The American Consumer 2006 (Bling)"
"Special
Report | Youth"
"Ciroc-Diddy
Deal Good But Shouldn't Be Copied"
"Apple
Concocts Homage to '1984'"
"Fox Tops
Twentysomethings' Favorite TV List"
"Special Report: Twentysomethings/Roaring 20s"
"Quiksilver Aims to Cash In on Pop-Culture
Surf Craze"
"Letter to
the Editor: 'Brand Surfing'"
"Letter to the Editor: 'Rocking the Boat'"
"Growing Pains Plague Generation X Magazines"
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"The Long Goodbye"
"Bringing Up Adultolescents"
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"Chasing Generation Y: Retailers
Scramble"
"Chewing-Gum Ads Sport New Flavor"
"ESPN Brings Off the 'Rick' Trick"
"More Parents Let Adult Kids Stay on Auto Policies"
"For Coke, Is Heyer Exit a Pause That Refreshes?"
"Legendary Swinger Has New Career as Burger Pitchman"
"Movielink's Ads Lure and Lampoon"
"Extreme Sports, Challenging Spots"
"Pioneer Baits New Ad Campaign to Hook the Elusive
Tuner"
"Smart Cards Escape the U.S. Mind"
"Drakkar Expects Sweet Smell of Success with Nascar"
"Fresca Enjoys a New Bubble of Popularity"
"Snapple to Launch Caffeinated Beverage in
Fast-Growing..."
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"National
Lampoon Stakes Revival on Making Own Films"
"Bon
Voyage as a Bonus"
"Sure, Come Back to the Nest. Here
Are the Rules."
"Making Bucks as a Guide to Baby Busters"
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"TV That's the U of 'W' - A New Campus Network"
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"Old Room, New Rules: Grads Move
Back Home"
"Dorm Life Gets Posh Twist in South Loop"
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Company
Profile
"Consuming Passions On Campus"
"Gap
Has Fallen From its Fashion-Fave Pedestal"
"Mirror, Mirror: Resale Can Be Stylish, Too"
"A Big Cash Flow on Campus"
"Charging Back to School"
"A Guilded Clientele For Lilly"
"Younger Set Gets on Board the Game Trend"
"More Kids Are Smiling About Braces"
"Crafting a Buzz by Word of Mouth"
"For 'Quarterlifers', Identity Crisis Refuses to Wait"
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Japan's Leading Financial Newspaper |
"U.S. Trends: Women Coming Home" - English Version
"U.S. Trends: Women Coming Home"
- Japanese Version |
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"GenY
Shaped, Not Stopped, by Tragedy"
"Generation
Y's Goal? Wealth and Fame."
"New
'Gold-Collar' Young Workers Gain Clout"
"It's Time to Grow
Up - Later"
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"Young Workers
Know, Get the Jobs They Want"
"Believe It or Not, Moving Back Home is Now In"
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"MBA Degrees Give
GenXers Flexibility" |
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"Hooking Up With Gen Y: Boost and
Virgin are Showing Major U.S. Wireless Carriers..."
"Will the Kids Buy It? Toyota Hopes that Hip Young Car
Buyers Will Flock to Scion" |
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"Hosiery
Sales Sag with Drift to Casual"
"College Grads Moving Back Home to Boomers -- And
Staying" |
The Netherlands
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"Talking About
Whose Gen X?"
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"Gen Y Finding
Comforts of Home at Work"
"Millenials Need to
Be Alert in these 'Freaky' Financial Times"
"MBAs Gain in
Popularity"
"More Young Faces
in the Executive Suite" |
Canada |
"The New Rules of Change: Keep An Eye on the Kids"
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"Children Play with
Food"
"Gen Y Knocking At
the Door of Ownership"
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The John Moore Show (Canada's Leading Talk
Radio Program) |
"Canada's Boomerang
Kids" - MP3
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"Why College
Students Keep Spending More"
"Winning Note?
March to a New Tune" |
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"Adults Living at Home Prime
Target"
"Marketing to the Departing College Crowd"
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"Pepsi Faces Hip-Hop Ire Over Ad
Ban"
"Young Adults Flock Back to the Nest"
"Student Spending Still Has Wings: Some Are Getting
Clipped"
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"Major 'Toon Up"
"Gimme a Break! Spring Break Stats"
"Tapping the College Market"
"Toyota Faces The Music: The Automaker Turns its
Attention to the Next
Generation of Car Buyers - Gen Y"
"ECHOBOOMERANG"
"Spin the Bottle"
"Don't Miss the Bus: Back to School"
"It's Not the Boob Tube Anymore"
"Y Not Love"
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"Children Off to
College? Don't Rent the Bedroom Yet"
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"Money and Mom: Financial Issues..."
"Back to the Nest: Welcome Home"
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Sweden |
"Absolut Vodkas Reklam ar Gjord for Ungdomar"
-- Being Translated
Into English |
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"Marketplace:
The Moment of Youth"
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A Publication of the National Automobile Dealers
Association |
"How the Cars of Tomorrow Will Affect Your Store"
"Car of the Future: Toyota FJ Cruiser"
"The YOUNGER Buyer: Minding the X's and Y's"
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"Chicago Designers
Create Obama's Logo"
"Salton Signs New
Deal with George Foreman"
"Ronald McDonald Goes Bar-Hopping"
"Alberto to Perk Up 50-Year-Old VO5" |
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MARKET WATCH |
"Hip Hops: Beer Marketers Explore
Urban Marketing"
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"Covered Girl - The Return of Layered Clothing"
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"Grad Guide: Finding Housing"
"Only the Beginning: Costs of Apartment Start-Up"
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"Grads
Find Job Market Tougher Than Job Counselors Told Them"
"Adult Swim: Network Hopes
Pee-Wee Keeps Viewers Tooning In"
"Cartoon Network Pulls Adults Back into Its Pool of
Viewers"
"Buyer's Edge: College Dollars and Sense" |
Nationally Syndicated Show & Webcast (.wav file) |
Radio Interview: "College Grad Boomerang"
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"Specialty Food for the Powerful
Twenty-Somethings"
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la fleur's |
"World Lottery Symposium: Keynote Speech Summary"
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Switzerland
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"Advertising Loves Adolescents"
- English Version
"La Pub Aime les Adulescents" - French Version |
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"Courting the
Younger Consumer"
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"Special Report:
Generation X"
"Special Report:
Teens/Tweens"
"Special Report:
Kids" |
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"The ABCs of Designing for X, Y and Beyond"
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"Young Adults
Increasingly Bear the Brunt of Inflation" |
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"Gen Y Struggles
with ABCs" |
Official Magazine of The Motivation Show |
"The Mix: Youth
Marketing Relies on Interactivity" |
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"The X Files"
"What Will Grab Xers"
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"Home Sweet Home: Looking to Hit
Young Adult Consumers Where They Live? Try Their Parents'
Houses"
"Teen Green"
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"The
Great Debate: Kids Moving Home: Part I"
"The Great Debate: Kids Moving Home: Part II" |
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"More Teens Riding in Style"
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"Revenge
of Cool Nerds"
"Some Grads Spend
Big Bucks to Leave CU With a Bang"
"Sloppy Vintage Echoes TV"
"Can You Hear Me Now? Bad."
"Hey, Kids! Give Us Money: Businesses Focus
on the $200 Billion College Crowd"
"Grads Return to Comforts of Home"
"Back with the Parents: You Really Can Home
Again"
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"How Credit Unions Can Serve Gen Y"
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"Generation Y
Spending Trends: Gotta Have It" |
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"Wireless Wants its MTV"
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"Stocking Up for the
Future: Time is on the Side of Young Investors..."
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"Generation Next:
Special Report"
"Next Wave of Home
Buyers" |
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"For a Christmas Gift Why Not
Burn a CD for Mom?"
"How to Sell to a Slew of Students/Book Review"
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"Younger Workers Face Pressure to
Perform"
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Nationally Syndicated Show & Webcast |
Radio Interview: "Young Adults Living at Home"
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"A State of
Independence" |
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"Will They Ever Leave?
Twentysomethings Moving Back Home" |
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"Targeting
Generation X For Online Sales Success"
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"Recent
Alumni Books"
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"Between Childhood and
Independence" |
 r |
"Retailers Face a
.com-plicated Future" a |
Villanova University's Student
Newspaper (Nationally Syndicated) |
"Business School
Speaker Inspires Future Entrepreneurs" |
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"After the Gold Rush"
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"More Young Adults
Stay Longer in the Nest" |
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"Working Cool: Some
Jobs Seem Hipper" |
Newsletter for North America's Leading Food & Facilities
Services Management Company |
"Communicate
Across Generations"
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"Legwear Fashions:
Spring Style" |
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"Dorm Decor Market
Is Becoming a Serious Study" |
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"Advice on Marketing
to Gen Y" |
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"Big Marketing on
Campus" |
New Jersey Association for College Admission Counseling |
"More Than a
College Jersey Made of Duct Tape" |
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"Y
Me" |
(Cincinnati's Largest Newspaper) |
"You Can Go Home Again"
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"Your
Adult Kids Are Back. Now What?" |
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"The
Culture of Cartoons" |
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"The Young and the Restless"
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"The Crowded Nest - What Happens When
Graduates Come Home" |
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"Faces of Wharton
Entrepreneurship" |
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"A Financial Hangover?" - To Be
Posted Shortly
"Smart-Card Makers Target Youth..."
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"Random Thoughts: The Children are Always Watching"
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"Marketing 101: Smart
Marketers Are Now Seeing College..." |
(The Magazine of Direct Marketing
Management) |
"The Class of 1994"
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"Firestone
Might Want to Work on its Golf Game"
"Kellogg Hopes the Pig and the Horse are Gr-r-eat!"
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"College
Campaigns Get Low Scores: Distribution Practices..."
"Targeting the Wired"
"College Mag Puts Pitch on the 'Net"
"Posters Target Students Who Can't Live
Without Advertising"
"Sometimes a Researcher Has No Choice but to
Hang Out in a Bar"
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"Gen
X vs. Baby Boomers" (Chart)
"Downloads: Xer Xmas"
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"Gobbling Up the
Gen-X Market: Levi's Markets Dockers..." |
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"What
Gets the Youngest Generation of Employees Pumped?" |
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"Meet
Gen Y: Catering to the Brand Surfing Generation" |
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"YouTube's Marketing Reach
Tapped by Rapping CPAs" |
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"What's In / What's Out: Moscow" |
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"Top 10 Reasons People Reject a Car" |
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"How 2 Market 2 Gen Y: Ask Mr.
Twentysomething" |
X
ge 
called upon by the media to provide insights on articles concerning today's
global young adult market.
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