GenY Research
Our wealth of experience in GenY research can save you time and money!
Twentysomething Inc. pioneered the concept of Generation Y research in 1986. Our full-service capabilities cross the entire spectrum. Quantitative to qualitative. Traditional to innovative. Regional to global. And we always provide our clients with priceless insights and actionable recommendations.
What type of Generation Y research are you looking for?
Put our proven, multi-category expertise to work for you! Each study is custom designed to generate maximum ROI based on your research needs, budget, and study vision. Best of all, we continually strive to uncover game-changing consumer insights to help your team shine.
Continue reading to learn more about our Generation Y research methodologies and applications, or simply contact us now to get started.
METHODOLOGIES (A Sampling)
- Focus Groups (On/Off-Site/Online)
- Surveys (Mail/Phone/Online)
- Panels/Tracking Studies
- Ethnographic
- Diaries (Journals, Audio, Photo, Video, Blogs, "Real Time" Cellphone Photograph Attachments)
- Observational
- In-Depth Interviews
- Intercepts
- Online Bulletin Boards/Discussion Groups
- Team Meeting Facilitation
- Multi-Cultural Segmentation
- Conjoint Analysis
- Multiattribute Attitude Modeling
- Cluster/Factor/Discriminant Analysis
APPLICATIONS (A Sampling)
- Usage & Attitudes
- Concept Exploratories
- Branding
- Market Segmentation
- Positioning
- Early Detection and Analysis of Emerging Trends
- New Product Development
- Ideation (Guided "Brain Storming")
- Copy Testing
- Competitive Analysis
- Portfolio Synchronization
- Campaign & Promotion Development
- Identification of Joint Venture Partners
- Consumer Profiling
- And more!
Don't get burned by companies that dazzle with flash but lack actual substance (or credentials!). Our results speak for themselves and we would be pleased to develop a study proposal to address your specific needs.
