Generation Y Consultant: The Original Pioneer
Benefit from the proven experience, wisdom and insights of the world's leading Generation Y consultant. Imagine the benefits of working with the very person that pioneered the concept of young adult consulting and research. David can help you make key decisions faster, easier and with absolute confidence.
David A. Morrison founded Twentysomething Inc. as the world's first consultancy to focus exclusively on the young adult market. A proven pioneer, he is an accomplished Generation Y consultant, researcher, author
and speaker attuned to the business needs of his clients. The Washington Post hails him as "the consummate marketing insider."
Mr. Morrison earned his MBA from The Wharton School of the University of Pennsylvania in Market Strategy & Consumer Behavior. Since 1986, he has been fostering mutual understanding between the corporate world and today's global youth market; he has consulted to over fifty Fortune 500 companies including Coca-Cola, Toyota, Procter & Gamble, Apple, McDonald's, Nokia, Kraft, Time Warner, General Motors and Citibank. In addition, David possesses extensive advertising agency experience having led highly visible studies on behalf of Publicis, BBDO, Leo Burnett, Interpublic, Havas, Rapp Collins, DDB
and McCann-Erickson.
Nonprofit clients include the American Red Cross, University of Pennsylvania, U.S. Peace Corps, U.S. Navy, Commonwealth of Pennsylvania, State of Maryland and various additional branches of the United States government. Through consulting, research or public speaking, David plays a critical
role in guiding the development of on-target strategies, communications and new products by synchronizing a client's business goals and best practices to the lifestyle needs of the target market.
An internationally recognized Generation Y consultant, David A. Morrison has
been quoted by hundreds of publications, newswires, and news programs including CBS Evening News, National Public Radio (NPR), 1010 TalkRadio Toronto (Canada), Bloomberg Radio, Time, Newsweek, The New York Times, U.S. News & World Report, Advertising Age, Nikkei (Japan), Direct,Middle East North Africa Financial Network (Jordan), Brandweek, American Demographics, InfoWorld (Netherlands), Associated Press (AP), Marketing News, The Sydney Morning Herald (Australia), Los Angeles Times, International Herald Tribune (France)
and The Wall Street Journal. Morrison has provided insights to producers of several national programs including: CNBC's "On the Money", The Oprah Winfrey Show and The Daily Show with John Stewart.
David most recently authored the first "how to" book for college marketers aptly titled: "Marketing to the Campus Crowd" (Kaplan Publishing, hardcover). This groundbreaking work has received widespread rave reviews from the trade and is currently selling worldwide. In addition, he has written articles that have been prominently featured in Advertising Age, Marketing Review,BrandPackaging, Army Recruiter, PR Week, Market Research Association's Alert!, DM News and Brandweek.
David has lectured on behalf of numerous organizations including Citibank, Kraft Foods, Wharton School of Business of the University of Pennsylvania, BellSouth, In-Store Marketing Institute, Peace Corps, Dartmouth College (Amos Tuck), State of Maryland, U.S. Small Business Administration, Direct Marketing Association,
Villanova University, Commonwealth of Pennsylvania, Fidelity Investments and
AT&T. Mr. Morrison is a frequent Keynote Speaker.
Morrison has served on the Advisory Board of the Fidelity Research Institute (an autonomous unit of Fidelity Investments). In addition, he is also a charter Distinguished Faculty member of the In-Store Marketing Institute.
Using his skills as a Generation Y Consultant and seeking to give back to his community, Mr. Morrison has shared his insights on a pro bono basis with several organizations including the American Red Cross, American Marketing Association and Marketing Research Association. When not leading client projects, David splits his time between Philadelphia's Main Line and the Bahamas. He enjoys rare automobiles (with an admitted Porsche bias), Pilates and work on his first two novels. To learn more about David Morrison, read a cover story about him in the "Philadelphia Inquirer".
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