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TWENTYSOMETHING™ Inc.
prides itself on providing high quality,
cost-effective tools to help its
customers realize and sustain their competitive advantage. We invite you to peruse our diverse product and service offerings. (Click any link to be instantly connected to a more
detailed description.) Orders are typically shipped within 3-5 business days. Check
back here often as we're constantly adding to our "menu". Thank you for your patronage and pass the word! BOOKS NEWSLETTER SYNDICATED REPORTS KEYNOTE ADDRESSES & SPEECHES WHITE PAPERS |
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"MARKETING
TO THE CAMPUS CROWD: EVERYTHING YOU NEED TO KNOW TO CAPTURE THE $200 BILLION COLLEGE
MARKET" (BOOK) Whether you're an experienced collegiate marketer or new to the field, "Marketing to the Campus Crowd' " is required reading for any firm eager to boost its bottom-line and establish long-term brand loyalties. At present, it is the world's only "how to" book about college marketing.
The book's author, Mr. David Morrison, is a world renowned industry pioneer and market specialist within the college and larger young adult markets; he has been guiding the collegiate efforts of over 30 Fortune 500 companies. Readers will quickly learn about contemporary college marketing, the three most common mistakes made, over 22 traditional as well as emerging media channels, "Best in Class" case studies, and underlying drivers of market behavior. In addition, this "must have" survival guide also features easy-to-read charts, key demo/psychographic data, campus trends, extensive case studies, special chapters on the pre- and post-college market, predictions of future paradigm shifts that will shape your business as well as your marketing efforts, unparalleled market insights and strategic recommendations, and so much more. Price: $25.00 plus shipping Publisher: Dearborn Trade Publishing (Chicago) |
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TWENTYSOMETHING TRENDZ™ NEWSLETTER Published a minimum of 6x per year, not including special issues, the firm's
newsletter provides a topline perspective on emerging trends (and what's around the
corner) among today's young adults. Designed in easy-to-read postcard form,
TWENTYSOMETHING TRENDZ
reports on cutting-edge lifestyle, category, usage,
and attitudinal trends before they happen. We regularly predict paradigm shifts that
are later reported by leading magazines and newspapers such as The Wall Street Journal,
Time, and Newsweek (to name a few) -- not much of a surprise since their
editors and reporters are on our mailing list. Feel free to peruse a sample issue to learn
more about this innovative, informative, and entertaining newsletter. Click for 2 samples.
Format: postcard-style |
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"MEXICAN YOUTH REPORT™" The "Mexican Youth Report" is brought to you by one of the firm's international subsidiaries, TWENTYSOMETHING/Mexico. Mexico's 12-34 year olds represent a prime opportunity for North American, European, and Asian firms interested in expanding their bottom line. For U.S. companies in particular, strong demand for U.S.-branded products, NAFTA, and the increasing prevalence of bi-lingual packaging in the States makes Mexico a highly desirable end destination. With minimal investment, marketers can realize high returns while cultivating loyalties with this growing and voracious subset. For example, 13-18 year olds spend over $10 billion on low ticket items such as soft drinks, snacks, and CDs alone! This 100+ page report provides in-depth demographic information on Mexico's 12-34 year olds such as population figures on key subsegments, distribution by age and gender, and growth rate projections to 2051 A.D. as well as population and median age data by state. Based on a random sampling of 54,446 respondent interviews, this study then addresses psychographics surrounding the 12-29 year old age segment. A wide variety of topics are covered including trusted information sources, residential status, relationships, parent-child friction issues, product ownership, leisure activities, preferred music genres, popular "hang-outs", social organization participation, school enrollment, non-matriculation factors, religious affiliations and beliefs, morals, impact of religion on other lifestyle issues, sexual activity, birth control awareness and practices, marriage, child rearing practices, usage & attitudes, political involvement, perceived strengths of being Mexican, employment, job searching, employment satisfaction, "ideal" job attributes, current socioeconomic contentment, comparison of present/future prospects to that of their parents', life priorities, happiness, hobbies, respondent definitions of "being young", societal concerns, and so much more! The report features 90 charts and graphs across a variety of topics. Price: $75.00 plus shipping |
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"SPANNING THE
GREAT DIVIDE: CROSSING THE GENERATION GAP(S) THROUGH PACKAGING STRATEGY™" (Keynote Speech, Consumer Pack International Conference) Packaging strategy must take into consideration that consumers represent a dynamic audience whose needs and preferences are subtly evolving over time. The kids/young adults/50+ markets can dramatically vary based on lifestyle orientation, physical dexterity (or limitations), relation to category, information delivery preferences, packaging "road signs", et al. To maintain, if not increase, brand loyalty, product packaging MUST recognize and adapt to the changing needs of a consumer segment moving through time. This keynote address touches upon the following pertinent issues using "real time" examples: (1) Why and how do consumers see the same
package differently based This dynamic presentation is designed to enhance your
thinking as to how to retain (if not grow) your current customer base while attracting new
market segments. By more fully understanding intergenerational packaging dynamics,
yor firm can gain a more meaningful (and longer lasting) competitive advantage. |
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"OUTSIDE
THE BOX: TARGETING YOUNG ADULTS THROUGH PACKAGING AND POP STRATEGY™" (Speech, The P-O-P Show) Young
adults are a highly coveted target because they can instantly boost your bottom line while
building long-term competitive advantage. Unfortunately, too many firms unknowingly
fall prey to the seduction of simply mixing MTV slang, hip fonts, and smiling faces with a
product shot. Odds are good that the end product may satisfy the basic strategic and
tactical objectives, but it is rarely a recipe for a winning formula. Come
learn from a leading expert how to break through the clutter and maximize your ROI!
(Session hosted by Coca-Cola N.A. in 2000 and by Jim Beam Brands in 2002) |
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TECHINVE$T™:
FULL REPORT How are young adults shaping the worlds of investing and new technologies today? And how will their impact be felt in the decades to come? This groundbreaking report analyzes the convergence of technology and investing among today's 18-34 year olds. TECHINVE$T is a "must read" for marketers and researchers in fields such as financial services, consumer electronics, computing, insurance, and telecom/wireless. This primary research-based report contains overview and detailed charts, key findings, conclusions, insights, and strategic recommendations. For strategists and researchers who require detailed information on how technology is shaping the investing behavior of 18-34 year olds, TECHINVE$T is available as an in-depth Full Report. While covering all of the information provided in the Executive Brief (see below), it provides much more detailed information with break-outs by age, gender, household income, and marital status as well as additional strategic insights. An Appendix of contemporary print advertising examples is also included for further depth of knowledge. Click for the Table of Contents. Price: $1,750.00 plus shipping |
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TECHINVE$T™:
EXECUTIVE BRIEF We recognize that time is a rare commodity. As such, TECHINVE$T™ can be ordered as an Executive Brief. It focuses on key issues, findings, conclusions, and strategic recommendations. This abbreviated, yet highly detailed, format is best designed for strategists who prefer to gain more of a bird's-eye-perspective while drilling more deeply on certain "hot" topics. Click for the Table of Contents. Price: $550.00 plus shipping |
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"LOST IN
CYBERSPACE: GAINING AND SUSTAINING COMPETITIVE ADVANTAGE™" (Speech, "Marketing to College Students Online" Conference) Both the Internet and the college market are evolving at warp speed. Online companies can literally change their business models and overhaul their entire "store fronts" at the drop of a dime. The implications are staggering for those that want to lead the pack and maintain the pole position. In this age of instant paradigm shifts, how well positioned is a given company (really) and how can a firm maximize its online presence with the college market? This presentation will focus on several key strategic issues such as:
This presentation is a "must hear" for brick & mortar organizations crafting an online presence, established and start-up dot-coms, and professionals interested in learning about the principles of competitive advantage (a true cornerstone of strategic planning and thinking). Price: $350.00 plus shipping |
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"MARKETING
TO GENERATION X: CATCHING THE NEXT WAVE IN CATALOGUES™"
(Speech, Direct Marketing Association Convention) In 1995, the company's president was contacted by the DMA because its
members were hungry to learn about the catalogue needs of "Generation X" (i.e.,
11-31 year olds at the time). David Morrison was therefore the first individual to speak
on the topic to DMA members at their annual convention. Listen to David share proprietary
in-house research on the catalogue needs and preferences of this key segment, key factors
driving market behavior, leading product attributes, leading brands, and so much more! |
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"TWENTYSOMETHING MARKETING: AN INSIDER'S GUIDE™" (Conference Chairman's Speech, "Targeting Generation X" Conference) Listen to the company president's 1995 speech on targeting
20-somethings. Far from obsolete, the speech tackles market dynamics and defining
psychographics that continue to drive young adult behavior today. Topics include how to
influence young adult usage and attitudes, the critical importance of quality and
up-to-date market research, the impact of evolving needs/language/attitudes, and strategic
as well as tactical recommendations on achieving maximum ROI. |
| GUERILLA MARKETING IN THE NON-PROFIT JUNGLE: REACHING STUDENTS ON AND OFF CAMPUS
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"GUERILLA MARKETING IN THE NON-PROFIT JUNGLE™" (Featured Speech, 20th Annual COOL Idealist Conference at the University of Pennsylvania) How is your organization supposed to be successful when there’s never enough money, manpower, or time? Changing the world can be a LOT easier when you apply guerilla marketing to maximize decision making and generate the greatest impact possible. Come and discover how such business concepts as positioning, branding, research, competitive advantage, and call-to-action can help you truly make a difference as a change agent. Several case studies will be used including the presenter’s first-hand experience as the lead consultant with the American Red Cross and its nonproprietary young adult recruiting/fund-raising initiative. Benefit from a highly energetic, memorable, informative presentation that will help your organization operate smarter and faster. (No previous business experience required, only a sense of humor and a hunger to learn.) Price: $225.00 plus shipping |
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| YouthTrendz.com Translating Insight Into Action
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"YOUTHTRENDZ.COM"
(WebService) YouthTrendz.com™ is the definitive source for what's cool (and what's not). We consistently provide you with you a rarified, objective, "real time" glimpse into the minds and trends shaping today's (and tomorrow's) youth culture. And we'll take you further by providing not only news, but also invaluable commentary leveraging our multi-industry, extended market insights -- think of us as the "CNN® of youth culture information and insight™". Props to our worldwide YouthTrendz.com Team respondents, correspondents, photojournalists, and videojournalists for keeping it real. Keep your pulse on today's teen, urban youth, 20-something, college student, and young professional markets. Whether you focus on a particular segment or this entire consumer collage, YouthTrendz.com™ is designed to deliver the news and insights to help make tough decisions easier and more on-target. Our mission is to help you align (and continually fine-tune) your business strategies and goals to the ever-changing lifestyle needs/interests of your target market. The inevitable "zig" or "zag" won't shake your company because you'll be kept abreast of emerging trends and possible paradigm shifts. Price: TBD
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