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© 1991-2008
Twentysomething^™
Inc.
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F o u n d e r   &   P r e s i d e n t

"David Morrison is the consummate marketing insider." 

David A. Morrison founded TWENTYSOMETHING™ Inc. as the world's first consultancy to focus exclusively on the young adult market. A proven pioneer, he is an accomplished consultant, researcher, author, and speaker attuned to the business needs of his clients. The Washington Post hails him as "the consummate marketing insider." 

Mr. Morrison earned his MBA from The Wharton School of the University of Pennsylvania in Market Strategy & Consumer Behavior. Since 1987, he has been fostering mutual understanding between the corporate world and today's global youth market; he has consulted to over 50 Fortune 500 companies including Coca-Cola, Toyota, Procter & Gamble, Apple, McDonald's, Nokia, Kraft, Time Warner, General Motors, and Citibank. In addition, David possesses extensive advertising agency experience having led highly visible studies on behalf of Publicis, BBDO, Leo Burnett, Interpublic, Havas, Rapp Collins, DDB, and McCann-Erickson.

Nonprofit clients include the American Red Cross, University of Pennsylvania, U.S. Peace Corps, U.S. Navy, Commonwealth of Pennsylvania, State of Maryland, and various additional branches of the United States government. Through consulting, research, or public speaking, David plays a critical role in guiding the development of on-target strategies, communications, and new products by synchronizing a client’s business goals and best practices to the lifestyle needs of the target market.

An internationally recognized youth marketing specialist, David A. Morrison has been quoted by hundreds of publications, newswires, and news programs including CBS Evening News, National Public Radio (NPR), 1010 TalkRadio Toronto (Canada), Bloomberg Radio, Time, Newsweek, The New York Times, U.S. News & World Report, Advertising Age, Nikkei (Japan), Direct, Middle East North Africa Financial Network (Jordan), Brandweek, American Demographics, InfoWorld (Netherlands), Associated Press (AP), Marketing News, The Sydney Morning Herald (Australia), Los Angeles Times, International Herald Tribune (France), and The Wall Street Journal. Morrison has provided insights to producers of several national programs including: CNBC's "On the Money", The Oprah Winfrey Show, and The Daily Show with John Stewart.

David most recently authored the first "how to" book for college marketers aptly titled: "Marketing to the Campus Crowd: Everything You Need to Know About the $200 Billion College Market" (Kaplan Publishing, hardcover). This groundbreaking work has received widespread rave reviews from the trade and is currently selling worldwide. In addition, he has written articles that have been prominently featured in Advertising Age, Marketing Review, BrandPackaging, Army Recruiter, PR Week, Market Research Association's Alert!, DM News, and Brandweek.    

A frequent Keynote Speaker, Morrison has shared his remarkable insights and energy with leading organizations such as Citibank, Kraft Foods, The Wharton School of Business, AT&T, State of Maryland, Fidelity Investments, U.S. Peace Corps, Dartmouth College (Amos Tuck), U.S. Small Business Administration, Commonwealth of Pennsylvania, Villanova University, InStore Marketing Institute, Direct Marketing Association, BellSouth, and many others. Morrison serves on the Advisory Board of the Fidelity Research Institute (an autonomous unit of Fidelity Investments). In addition, he is also a charter Distinguished Faculty member of the In-Store Marketing Institute.

Seeking to give back to his community, Mr. Morrison has shared his insights on a pro bono basis with the American Red Cross, American Marketing Association, American Motorcyclist Association, and Marketing Research Association. When not leading client projects, David enjoys rare automobiles, T’ai Chi Ch’uan, Caribbean travel, and work on his first two novels. To learn more about David Morrison, read a cover story about him in the "Philadelphia Inquirer".

TWENTYSOMETHING™ Inc. is composed of an organic assembly of consultants, functional specialists, administrative staff, overseas project managers, and an extensive network of teenage and young adult trend spotters. The company's employee diversity is reflective of both its fundamental philosophy as well as the young adult market it inhabits.

David A. Morrison Ashley President Owner Founder Principle Partner Consultant Consulting Researcher Research Futurist Cool Hunter Trend Analyst Keynote Speaker Workshop Leader Lecturer Author Chairman Moderator Twentysomething 20Something 20-Something Twenty-Something Philadelphia King of Prussia Pennsylvania Wharton School University of Pennsylvania Haverford College Generation X Y GenX GenY teenagers teens high school students college millenials next gen nextgen net