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Marketing to the Campus Crowd by David A. Morrison
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Book Info: ISBN #07931-8600-5 © TWENTYSOMETHING Inc. All rights reserved. marketing to the campus crowd college David Morrison book high school teenagers graduates students author dearborn trade publishing back to school collegiate how to manual guide definitive blueprint case studies demographics psychographics promotions research advertising strategy workshops university buyers institutional recruiting on-campus off-campus spring break coeds textbook advertising communications psychology entrepreneurship consulting strategic planning generation X Y Z twentysomething 20-something 20something genX genY genZ consulting research trendforecasting qualitative quantitative surveys panels focus groups ethnographic in-depth interviews speeches speaking coaching strategy trends microtrends macrotrends |