Marketing to the Campus Crowd by David A. Morrison
The industry bible for student marketers! This
intelligent, landmark book is essential reading for any business
executive that's serious about reaching the highly coveted, yet
incredibly elusive, college market.
Find out why this book is a permanent fixture on office shelves from MTV
to Stanford University.
A pioneer in youth marketing, David Morrison, founding partner of Twentysomething Inc., has finally put his thoughts to paper. The resulting book provides executives with a blue print on how to successfully bridge corporate goals with the unique lifestyle realities of the campus crowd. Introduced to critical acclaim, this book is passionately endorsed by senior executives at the University of Pennsylvania, Sony Music, Best Buy, Upromise, General Motors, Saatchi & Saatchi, Advertising Education Foundation, National Association of College Stores and many more!
Marketing to the Campus Crowd features invaluable case studies across numerous industries and business models, commentary on over 22 leading media and promotional channels, key statistics and charts, advertising examples, trending data, insights and strategic recommendations. It also takes a critical look at the pre- and post-college markets as well as gatekeepers, influencers and institutional buyers.
Best in Class case studies have been provided by: American Express,
American Management Association,
Car and Driver, Cingular Wireless (now
AT&T), City of Philadelphia, The College Board, Chrysler, Domino's, eCampus.com, Financial Times, General Motors, IBM, Ikea, Kaplan, Macy's,
MasterCard, McCann-Erickson, McDonald's, NCAA, Nestle, New York
University, Notre Dame, Penn State, Pepsi-Cola, U.S. Navy, University of
Phoenix, Upromise, Vespa, Villanova University, Visa and Westinghouse.
ORDER YOUR COPY NOW! Available through Amazon as well as book sellers around the globe!
