CONTACT:
David A. Morrison
President
(610) 940-5860
PR@twentysomething.com

FOR IMMEDIATE RELEASE, March 25, 2005, Philadelphia, PA — An exclusive cover story written for BrandPackaging by the firm's president is being illegally sold on Amazon.com by a presently unknown party. Published in June 2004 and highly lauded, the article was part book excerpt and part custom content for maximum reader impact. The illegal reprint was caught being offered as an electronic, 8-page downloadable article.

TWENTYSOMETHING^™ Inc. has duly notified the publisher of BrandPackaging which, upon investigation, reports that the parent company has already engaged in two lawsuits along similar themes with different parties. The magazine publisher went on to state that illegal reprints and name hijacking, as BrandPacking's name appears on the Amazon website, is starting to become an epidemic within the magazine industry. It is reportedly the first time that Stagnito Communications, parent company of BrandPackaging, has had to contend with the theft of its trade dress on such a grand scale. Ditto for the author's intellectual property and trade dress.

A full investigation has been launched on behalf of the article's author by Stagnito Communications. Amazon.com has also been duly appraised that such illegal activity is taking place on its website. Should the unauthorized reseller be caught by Stagnito's team of attorneys, TWENTYSOMETHING^™ Inc. reserves the option of pursuing legal action independent of BrandPackaging for unlawful use of both intellectual property as well as trade dress. TWENTYSOMETHING^™ Inc. vigilantly protects its tangible and intangible assets and will pursue criminal prosecution to the fullest extent of U.S. and international law.

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TWENTYSOMETHING Inc. is the world's original young adult consultancy. Founded in 1991, the firm has worked with over 40 Fortune 500s including Time Warner, Pepsi-Cola, Apple, GM, Nokia, Kraft, Toyota, Diageo, Citibank, and Procter & Gamble. Additional clients include leading universities, advertising agencies, and government branches. The firm has worked extensively with the University of Pennsylvania which represents its oldest client. Based in Philadelphia, Pennsylvania, TWENTYSOMETHING Inc. maintains a global presence with overseas offices in Mexico City, Seoul, Sydney, and elsewhere.

David A. Morrison is an accomplished strategist, speaker, research consultant, trend analyst, and author. The Washington Post hails him as the "consummate marketing insider". In 1991, he founded TWENTYSOMETHING Inc., the world's first consultancy to focus exclusively on young adults. Morrison has appeared on CBS Evening News as well as NPR and has been quoted in hundreds of international magazines and newspapers including The Wall Street Journal, Newsweek, Time, Nikkei (Japan), U.S. News & World Report, The New York Times, Brandweek, and Advertising Age. Morrison is very much in demand as a consultant and speaker worldwide. David holds an MBA from The Wharton School of the University of Pennsylvania (Market Strategy and Consumer Behavior).

"Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market" (Kaplan Publishing, hardcover, $25.00, 256 pages, 6"x9", ISBN: 0-7931-8600-5) is available at neighborhood and online booksellers worldwide. It is widely regarded as the definitive book on student marketing and has received critical acclaim. The book has been endorsed and/or praised by the Wharton School of Business, Sony Music, Advertising Education Foundation, Saatchi & Saatchi, General Motors, Best Buy, Publishers Weekly, Library Journal, and many others.