Executive Coaching

CLIENT SIDE

It goes without saying that clients are being equally barraged by the "New Economy". One frequent question is whether a new advertising agency can infuse an organization with much needed energy and new perspectives to help expand (let alone maintain) marketshare. The larger issue is whether the "pitched" work itself has the potential to actually help you accomplish your firm's goals or whether such a change of scenery simply risks disruption with negative returns on your investment.

Just as we can uniquely enhance an agency's new business pitch, Twentysomething Inc. can play an equally important role in helping a client evaluate various agency strategic and creative recommendations. In short, we can help marketers select the a team that truly understands the young adult market insofar as the client's business category, company imagery, competition, and brand equities are concerned.   

AGENCY SIDE

Advertising agencies continue to be rocked by one paradigm shift after another. New consumer need states.  Repeated client budgetary cuts.  Last minute media buying. It is harder than ever to get through the door to "pitch" new business... and even more difficult to win a major account.

Let Twentysomething Inc. help you maximize your new business pitch efforts by familiarizing your team with the underlying needs of today's youth market (through consulting or research). 

Our unparalleled expertise will make your strategy stronger, your creative more creative, and your overall presentation far more impactful as you genuinely bridge the prospect's objectives with the lifestyle needs of the 15-34 year old consumer. 

We can assist either "behind the scenes" as an Agency Coach OR we can help co-present by lending the credibility, experience, and insight of our market expertise.

AVOIDING CONFLICT OF INTEREST

At the risk of highlighting the obvious, it should be stressed that Twentysomething Inc. always avoids even the appearance of a conflict of interest. Thus, we would either be retained by the Client or Agency for a given review; however, we would not be working for both parties simultaneously in any capacity so that our input would remain completely objective. Similarly, we make it a policy to only work for only one advertising agency on any given account pitch. 

After all, we believe that a consulting firm's most precious trait is its integrity.