Company Overview
Twentysomething Inc. is a prestigious, world-renowned management consultancy that uniquely bridges corporate goals with the realities of today's young adults. Generation Y. Generation X. 20-Somethings. Millenials. Echo Boomers. Students. Teens. No matter what the label, today's global 14-35 year olds are evolving at warp speed. Each audience has its distinct lifestyle needs, language, mindset, and culture.
Our firm focuses exclusively on this unique collage, advising forward-thinking organizations on how to fully realize their goals, visions, and overall potential. No smoke. No mirrors. No hype™. Only brilliant, executable advice backed by rock solid market data to drive results.
For almost two decades, the firm's mission has been to help managers successfully develop on-target strategies, communications, and new products (or to reposition existing brands and portfolios!). We've also worked on a variety of related projects spanning from HR to B2B.
Our Founder : The Firm's Heart and Soul
David A. Morrison founded Twentysomething Inc. as the world's first consultancy to focus exclusively on the young adult market. A proven pioneer, he is an accomplished consultant, researcher, author, and speaker attuned to the business needs of his clients. The Washington Post hails him as "the consummate marketing insider."
Mr. Morrison earned his MBA from The Wharton School of the University of Pennsylvania in Market Strategy & Consumer Behavior. Since 1987, he has been fostering mutual understanding between the corporate world and today's global youth market; he has consulted to over fifty Fortune 500 companies including Coca-Cola, Toyota, Procter & Gamble, Apple, McDonald's, Nokia, Kraft, Time Warner, General Motors, and Citibank. In addition, David possesses extensive advertising agency experience having led highly visible studies on behalf of Publicis, BBDO, Leo Burnett, Interpublic, Havas, Rapp Collins, DDB, and McCann-Erickson.
