Translating GenY Insights into Corporate Strategy
Optimize how your organization markets to Generation Y
through increased understanding and superior strategy. Our
client partners benefit from world-class consulting, full-service research and speaking from the firm that pioneered the field. Having consulted to over 50 Fortune 500s over
the past quarter century, Twentysomething Inc. can similarly play an instrumental role in guiding your business-critical decisions.
Generation Y. Generation X. Twentysomethings. Millennials. Echo Boomers. Students. No matter what the label, today's global 15-34 year olds are evolving at warp speed. Each audience has its distinct lifestyle needs, language, mindset and culture. Our firm was specifically created to guide all of your Generation Y marketing
and communications strategies.
Twentysomething Inc. is a prestigious, world-renowned management consultancy that uniquely bridges corporate goals with the realities of today's young adults. Our firm focuses exclusively on this unique collage, advising forward-thinking organizations on how to fully realize their goals, visions and overall potential.
No smoke. No mirrors. No hype™. Only brilliant, executable advice backed by rock solid market data to drive results. Whether it's through consulting or research, Twentysomething Inc. consistently delivers priceless insights to guide your decision-making.
For 25 years, the firm's mission has been to help managers successfully develop on-target strategies, communications, and new products (or to reposition existing brands and portfolios!).
Our Founder : The Firm's Heart and Soul
David A. Morrison founded Twentysomething Inc. as the world's first management consultancy to focus exclusively on the young adult market. A proven pioneer, he is an accomplished consultant, researcher, author and speaker attuned to the business needs of his clients.
The Washington Post hails David as
"the consummate marketing insider."
Mr. Morrison earned his MBA from The Wharton School of the University of Pennsylvania in Market Strategy & Consumer Behavior. Since 1986, he has been fostering mutual understanding between the corporate world and today's global youth market. David has consulted to over 50 Fortune 500 companies including Apple, Toyota, Citigroup, Time Warner, Kraft, Pepsi-Cola, Nokia, AT&T, General Mills and Procter & Gamble.
David's GenY insights have been featured in hundreds of leading publications around the globe. Time, Newsweek, US News & World Report, The Wall Street Journal, The New York Times, Nikkei (Japan), Advertising Age, Marketing News, Brandweek, Sydney Morning Herald (Australia), and so much more.
